We all need a break from the news about the shakiness of our financial system. Besides, the best advice on the subject I’ve seen so far came yesterday from the hand of an editorial cartoonist. You could file it under the category, “If you can’t solve the problem, at least don’t make it worse.” Check it out.
Last week Oracle announced its Application Integration Architecture (AIA) for insurance. Punctuating this step, they launched an “Oracle Insurance” brand (National Underwriter article). These are smart moves for Oracle, coming in the wake of their acquisition of AdminServer and Skywire.
Insurance companies are often bedeviled by the integration of multiple systems from multiple vendors. When a smaller vendor is acquired by a larger one, it not only gives a CIO relief that the supplier will now have a stronger financial structure, it also creates an opportunity for the acquiring vendor to integrate the products of the two companies. Oracle is hoping insurers will take notice that it is stepping up to that second opportunity with a big commitment.
The insurance technology industry is often characterized as fragmented. Indeed, the Vendor Directory at www.InnovationInInsurance.com lists over 500 vendors who supply the life, health, and P&C industries. While some carrier CIO’s are looking for “best of breed” products, others – eschewing all the integration work that comes with selecting best of breed – look for suite vendors (one-stop shops, bundled providers – choose your term) who will themselves take on a lot of the integration headaches.
Not all vendors have the resources to provide a full suite of products, and there will always be room for focused and innovative point solution companies who fill a need in a way that no one else can. Oracle is right, however, in sensing that insurers want and need more full-suite providers than they have now. The top four technology providers in banking have combined revenues of $10B. The top four vendors in insurance technology probably have revenues that are 1/5 of that (even though IT spending for the two industries is not nearly so divergent: $50B in banking and $36B in insurance for North America in 2008 according to Celent and the Insurance Information Institute). There is much room for consolidation in this industry.
Oracle also knows that Skywire itself was the result of several acquisitions that could benefit from greater integration. This is, therefore, no small task Oracle has taken upon itself. It will not be easy. If they succeed, however, they are likely to be rewarded by a reasonable number of grateful insurer CIO’s. And if that happens, they’ll have earned the reputation of wisdom implied by their new brand: Oracle Insurance.
Postscript: Ara Trembly, columnist for the National Underwriter and Tech Decisions as well as blogger at InsuranceTechGuru, also posted on this subject and I liked his perspective. Check it out at Oracle Insurance is Good News for the Industry.